Health Information Redesign of NIDDK Website Receives Finalist Recognition

Contact: Star Vanamali, 540.239.4371


June 1, 2016, Washington, DC. Honored as a finalist in the Digital Engagement category with the 2016 Federal Health IT Challenge and Innovation Awards, the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) Health Information Redesign has been recognized as a federal health project that is redefining innovation through customer engagement. A proud partner with NIDDK in the strategy, development and execution of the redesign, Sapient Government Services (SGS) commends NIDDK for placing the citizen at the core of their digital experience in redesigning

Faced with a fragmented user experience, NIDDK is re-architecting the way it presents information to meet the needs of the diverse public including those with lower literacy levels and those using a mobile device. Using data analytics, NIDDK identified its most important digital information and rapidly transformed this content to better meet the needs of its users.

“NIDDK’s research and the resulting health information it makes available to the public covers the broad waterfront of internal medicine. NIDDK’s health information makes a tangible difference in the lives of millions of people who rely upon it to manage conditions such as diabetes, kidney injury, or Crohn’s Disease. It has been our focus to ensure that visitors to NIDDK’s digital channels can access, understand, and use its evidence-based information as quickly and conveniently as possible.” stated Ravee Kurian, Vice President of Sapient Government Services. “We are excited to be a part of NIDDK’s digital team and honored to receive recognition for our efforts to create meaningful and ongoing engagement between NIDDK and the users of its information.”

To better the overall experience, NIDDK improved the content for its most-searched health topics through a layered Bite, Snack, Meal approach. This involved creating small “bites” to serve an audience with limited time or interest, which combine to form “snacks” of content. Then larger “meals” of content with thorough explanations were rewritten using plain language and web writing best practices. This approach allows for a flow of information that is easy to consume and understand, empowering the individual with their health. As part of the longer-term digital impact, NIDDK’s web content will continue to evolve to meet both the mission of the agency and the specific needs of the users.

A panel of judges that included government and industry leaders evaluated and chose the finalists from dozens of award applications with a primary focus on results achieved. The finalists were recognized at G2Xchange Health’s 2016 Federal Health IT Challenge and Innovation Awards event on May 4, 2016. More information about the project can be found here.

About Sapient Government Services

Sapient Government Services (SGS), part of Publicis.Sapient, is a global consulting company dedicated to leading public sector organizations through digital and business transformation. We partner with government, health, nonprofit, and educational organizations to create positive social change through strategy, creativity, and technology. As part of Sapient, a global leader in digital marketing, we apply a wealth of consumer insight and experience – gained from working with the world’s best-known brands – to solve the public sector’s toughest problems. We are a trusted partner to organizations such as the US Department of Health and Human Services, the World Bank, the United Nations, the International Monetary Fund, several nonprofit financial institutions, and a host of federal government agencies. To learn more, visit or follow us on Twitter at @SapientGov.