Nonprofit Digital Trends 2016

Nonprofits occupy a uniquely particular place in today’s digital marketplace. As has always been the case, these organizations must convince donors, stakeholders, and members that their cause is worth their time and investment, but doing so in the digital world comes with distinct but related challenges. People’s attention spans are shrinking because of the changing digital/mobile technology landscape, and at the same time, they are targeted by award-winning campaigns from Fortune 500s at every moment, narrowing the window of meaningful interaction with your nonprofit. Given these complexities, consider the following digital trends and tips for using them to your advantage in 2016.

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