October 15, 2015 – Washington, DC. Recognized for creative excellence and professionalism, Sapient Government Services’ “Bold Thinking Drives Change” integrated brand campaign has received two 2015 W³ Awards. The recognition, judged by the Academy of Interactive and Visual Arts (AIVA), honors the in-house effort with a Gold Award for the campaign website, and a Silver Award for the campaign video. See both mediums at bethechange.sapientgov.com.
“We were amazed at the caliber and quality of work we received this year from the smallest agencies to the biggest firms worldwide. As the Web continues to expand in new and exciting ways, our winners continue to truly push the envelope of Internet creativity and web design.” said Linda Day, the director of the AIVA.
The award-winning campaign elevates a different way of thinking about the public sector’s potential to improve lives in very tangible ways. By demonstrating how everyday interactions with the public sector affect citizen’s lives directly, the campaign challenges new possibilities for digital transformation to help the public sector better meet the continually evolving needs of the citizens it serves. To support the integrated digital, video, and social components of the campign, two signature thought leadership pieces extend the conversation: “The Art and Science of Creating the NextGen Public Sector” and “The Public Sector Today: What’s Working, What’s Not and What’s Next.”
“This campaign speaks to the change agents who share our dedication to creating the future of the public sector,” said Christina Frederick, Director of Marketing at Sapient Government Services. “The W³ Awards recognition further establishes SGS as the leader in digital and business transformation for the public sector. The ‘Bold Thinking Drives Change’ campaign delivers a forward thinking, conversational perspective that differentiates SGS from its consulting and digital agency competitors, not only through the refreshed brand identity but by also providing a snapshot into the end-to-end citizen experience capabilties pioneered by SGS.”
The W³ Awards globally honor creative excellence and professionals behind award-winning sites, videos and marketing programs. In it’s tenth year, the W³ Awards received over 5,000 entries from Ad agencies, Public Relations Firms, Interactive Agencies, In-house creative professionals, Web Designers, Graphic Designers and Web Enthusiasts.