SGS Brand Campaign Wins Global Recognition In 2015 W³ Awards

October 15, 2015 – Washington, DC. Recognized for creative excellence and professionalism, Sapient Government Services’ “Bold Thinking Drives Change” integrated brand campaign has received two 2015 W³ Awards. The recognition, judged by the Academy of Interactive and Visual Arts (AIVA), honors the in-house effort with a Gold Award for the campaign website, and a Silver Award for the campaign video. See both mediums at bethechange.sapientgov.com.

“We were amazed at the caliber and quality of work we received this year from the smallest agencies to the biggest firms worldwide. As the Web continues to expand in new and exciting ways, our winners continue to truly push the envelope of Internet creativity and web design.” said Linda Day, the director of the AIVA.

The award-winning campaign elevates a different way of thinking about the public sector’s potential to improve lives in very tangible ways. By demonstrating how everyday interactions with the public sector affect citizen’s lives directly, the campaign challenges new possibilities for digital transformation to help the public sector better meet the continually evolving needs of the citizens it serves. To support the integrated digital, video, and social components of the campign, two signature thought leadership pieces extend the conversation: “The Art and Science of Creating the NextGen Public Sector” and “The Public Sector Today: What’s Working, What’s Not and What’s Next.”

“This campaign speaks to the change agents who share our dedication to creating the future of the public sector,” said Christina Frederick, Director of Marketing at Sapient Government Services. “The W³ Awards recognition further establishes SGS as the leader in digital and business transformation for the public sector. The ‘Bold Thinking Drives Change’ campaign delivers a forward thinking, conversational perspective that differentiates SGS from its consulting and digital agency competitors, not only through the refreshed brand identity but by also providing a snapshot into the end-to-end citizen experience capabilties pioneered by SGS.”

The W³ Awards globally honor creative excellence and professionals behind award-winning sites, videos and marketing programs. In it’s tenth year, the W³  Awards received over 5,000 entries from Ad agencies, Public Relations Firms, Interactive Agencies, In-house creative professionals, Web Designers, Graphic Designers and Web Enthusiasts.

 

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About W³
The W³ is unique for being equally accessible to both biggest agencies and the smallest firms, which are as likely to win as international agencies. The Awards are sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body consisting of top-tier professionals in interactive, advertising, and marketing firms.

About Sapient Government Services
Sapient Government Services (SGS), part of Publicis.Sapient, is a global consulting company dedicated to leading public sector organizations through digital and business transformation. We partner with government, health, nonprofit, and educational organizations to create positive social change through strategy, creativity, and technology. As part of Sapient, a global leader in digital marketing, we apply a wealth of consumer insight and experience – gained from working with the world’s best-known brands – to solve the public sector’s toughest problems. To learn more, visit sapientgov.com or follow us on Twitter at @SapientGov.

About Publicis.Sapient
Publicis.Sapient, part of Publicis Groupe, is the world’s most advanced and largest digitally-centered platform focused exclusively on digital transformation and the dynamics of an always-on world. With more than 22,000 people around the world, Publicis.Sapient combines global leaders in digital - SapientNitro, Razorfish Global, Rosetta and DigitasLBi - with the deep industry expertise of Sapient Consulting. The platform leverages unmatched capabilities in marketing, omni-channel commerce and consulting, underpinned by tremendous depth of technology expertise with significant presence in India, to help clients advance their ways of working, given the daunting new reality of a highly-connected operating environment.