MyPath Campaign Honored with Interactive Media Award

Honored in Education, Advocacy and Insurance
MyPath Media Contact

Megan Richter
richter@theinstitutes.org
484.831.9073    

SGS Media Contact

Star Vanamali
svanamali@sapient.com
540.239.4371

November 16, 2015 – Washington, DC. Recognized for excellence in planning, execution and overall professionalism by the Interactive Media Awards, The Institutes’ MyPath brand campaign created in collaboration with Sapient Government Services (SGS), part of Publicis.Sapient, received the Best In Class Award in the Advocacy, Education and Insurance categories.

 

“What is unique about the MyPath story is how it is specifically designed to serve the millenial generation while also addressing a major workforce talent shortage for the insurance industry,” stated Jason Terrell of The Institutes. “Our efforts allow for millennials to engage and understand what they can accomplish and the impact they can make in the insurance industry. Receiving awards in advocacy, education and insurance emphasize how well-rounded the MyPath campaign is within all focus areas of our industry.”

 

Across the public sector, organizations are facing serious challenges of engaging specific audiences, specifically millennials, in the increasingly digital world. The first ever millennial-specific risk management and insurance industry-wide website, MyPath is a platform to educate and engage millennials about career opportunities in the insurance industry. Less than a year after the website launch, MyPath reached more than 220,000 unique visitors and with more than 400,000,000 impressions boosting site traffic by over 400 percent. In addition, industry engagement targets were successfully reach with over 100 partners represented. The initative fundamentally increased awareness and changed perceptions about potential career opportunities in the insurance industry.

 

“MyPath allows for risk management and insurance companies from all over the country to utilize one interactive platform that not only educates but provides an experience for potential candidates,” stated Teresa Bozzelli, President of SGS. “Empowering the millennial to control their journey through the insurance industry as a professional possibility. This recognition is well-deserved.”

                 

Created by the Interactive Media Council, Inc., the Interactive Media Awards are judged by members dedicated to elevating the standards of excellence on the Internet. Judges include web designers, developers, programmers, advertisers and other web-related professional from organizations such as the Huffington Post, OgilvyOne and the FOOD Network.

 

The Institutes was also recently recognized with a Bronze Stevie Award for the MyPath online marketing campaign in the Online Marketing Campaign of the Year category at the 2015 American Business Awards.

 

For more information about Interactive Media Awards and to view the MyPath Award Gallery, please click here.

About The Institutes

The Institutes are the leader in delivering proven knowledge solutions that drive powerful business results for the risk management and property-casualty insurance industry. The Institutes’ knowledge solutions include the CPCU® designation program; associate designation programs in areas such as claims, risk management, underwriting and reinsurance; introductory and foundation programs; online courses; research; custom solutions; assessment tools; and continuing education (CE) courses for licensed insurance professionals and adjusters through their CEU business unit. The Institutes are affiliated with the CPCU Society, a community of credentialed insurance professionals who promote excellence through their technical expertise and ethical behavior, and The Griffith Insurance Education Foundation, a not-for-profit educational organization that promotes the study and teaching of risk management and insurance.

CPCU is a registered trademark of The Institutes. All rights reserved.

 

About Sapient Government Services

Sapient Government Services (SGS), part of Publicis.Sapient, is a global consulting company dedicated to leading public sector organizations through digital and business transformation. We partner with government, health, nonprofit, and educational organizations to create positive social change through strategy, creativity, and technology. As part of Sapient, a global leader in digital marketing, we apply a wealth of consumer insight and experience – gained from working with the world’s best-known brands – to solve the public sector’s toughest problems. To learn more, visit sapientgov.com or follow us on Twitter at @SapientGov.

 

About Publicis.Sapient

Publicis.Sapient, part of Publicis Groupe, is the world’s most advanced and largest digitally-centered platform focused exclusively on digital transformation and the dynamics of an always-on world. With more than 22,000 people around the world, Publicis.Sapient combines global leaders in digital - SapientNitro, Razorfish Global, Rosetta and DigitasLBi - with the deep industry expertise of Sapient Consulting. The platform leverages unmatched capabilities in marketing, omni-channel commerce and consulting, underpinned by tremendous depth of technology expertise with significant presence in India, to help clients advance their ways of working, given the daunting new reality of a highly-connected operating environment.